Why Direct Selling Businesses are Thriving

Great article in Business of Fashion about Direct Selling businesses.  Takeaways for people in a direct selling business:

“Peer-to-peer selling has been around for decades … now the approach has new momentum, thanks to social media and the rise of the “gig economy”
“Social media enables today’s direct sellers to more easily maintain a far greater number of personal relationships than ever before.”
“Facebook live parties, Instagram and personalised websites are all part of the direct seller’s arsenal.”
“Direct selling allows one-to-one selling sessions, during which consultants can explain the importance of the products.”
“It’s also important to feel good about the products you are selling, especially since you will — at least in the beginning — be mostly selling to your family and friends,”

Read more here: