LifeVantage Makes a Big Expansion in Asia, Launches in Taiwan
LifeVantage Corporation has further expanded its footprint in Asia by opening for business in Taiwan. LifeVantage formally kicked off operations in Taiwan in conjunction with a successful market launch event on June 24 in Taipei.
The Taiwan launch also represents an increasingly concentrated effort on behalf of LifeVantage to make its products available in markets across the globe. In addition to a formal presence in a dozen markets now in North America, Europe, Australia, and Asia, LifeVantage products were also recently made available to customers on a not-for-resale basis in 7 additional countries – including New Zealand and Dominican Republic – as part of a new Global Customer Program launched in April.
“We are excited about Taiwan’s potential and are committed to the long-term success of this market as part of our strategy to achieve lasting growth in Greater China,” said LifeVantage CEO Darren Jensen.
LifeVantage will initially offer its complete TrueScience® Beauty System – the company’s popular line of Nrf2-enhanced skin care products – with its flagship Protandim Nrf2 Synergizer® anticipated to follow in the near future. The TrueScience® Beauty System consists of four products: TrueScience® Facial Cleanser, Perfecting Lotion, Eye Serum, and Anti-Aging Cream.
“It is both gratifying and rewarding to us as a company that the Taiwanese people will have access to our scientifically-validated products and entrepreneurial vehicle that changes lives all over the world,” LifeVantage chief sales officer Justin Rose.