MONAT just announced two exciting new products at their live webcast Palooza 2018 event. According to the company, the products will “Quench Your Thirsty Hair; Transforming Dry, Lackluster Hair into Soft, Shiny Tresses.”
The products use a Advanced Hydrating System infused with REJUVENIQE S™. Can That’s a next generation, super activated oil. MONAT scientists developed REJUVENIQE S™ after being inspired by biochemistry and cell signaling research. It’s a clinically proven ingredient that combines the nourishing and revitalizing powers of REJUVENIQE’s 13+ botanical oils and extracts with a patented, activated oil fraction derived from Olive Oil and Jojoba Seed Extract. The powerhouse oils act to infuse hair with intense hydration, youthful resilience and instant luminosity.
“REJUVENIQE S™ increased hyaluronic acid expression for improved hydration maintenance by 31 percent.” Jamie S. Ross, Scientific Board Member and Senior VP for Research and Development, MONAT
The first two products in this new collection are MONAT’s Double Action Hydrating Serum and Heavenly Hydrating Masque. Each product envelops the hair with a scent reminiscent of a fresh ocean breeze while it quenches hair’s thirst from root to tip for improved suppleness and a natural, radiant glow.
The Double Action Hydrating Serum is a gentle yet potent multi-functional leave-in hair treatment featuring REJUVENIQE S™ and supercharged with moisture-attracting hyaluronic acid, body-building Panthenol (pro-vitamin B5), and beneficial botanical nutrients to provide superior replenishment to dull, lifeless strands. When shaken, each double-phase vial mixes to transform into an ultra-lightweight, milky serum that is extremely effective at restoring smoothness, elasticity and manageability while providing protection from external stressors.
“REJUVENIQE S™ offers the best ingredients for maximum hydration without silicon or mineral oils.” Stuart MacMillan, President MONAT
“We understand that the first line of defense against dry, lifeless hair is a powerful, natural moisturizer. Our new Advanced Hydrating System infused with REJUVENIQE S™ offers the best ingredients for maximum hydration without silicon or mineral oils, which weigh hair down and are ultimately damaging to the hair follicle,”said Stuart MacMillan, President of MONAT. “And, because safety and efficacy are our top priorities, we empower our scientists to research new ingredients, create new formulations and test the raw and finished products. We’re very pleased to be able to state that all our products are tested dermatologically safe.”
The Heavenly Hydrating Masque is an ultra-hydrating lightweight gel cream masque that delivers an immediate surge of hydration without weighing hair down. Its gentle, detangling formula is packed with moisture-attracting hyaluronic acid-based technology to immerse hair in a hydrating cloud while ceramides help retain the moisture and amino acids help improve shine, strength and manageability.
“Hair loses moisture in a number of ways – aging, chemical processing, heat styling – MONAT’s REJUVENIQE S™ and new Advanced Hydrating System are designed to help restore hair’s moisture with extra nourishing oils and hyaluronic acid, which has the ability to hold 1,000 times its weight in water,” said Jamie S. Ross, Scientific Board Member and Senior VP for Research and Development, MONAT. “In independent, third-party clinical tests, REJUVENIQE S™ increased hyaluronic acid expression for improved hydration maintenance by 31 percent, when compared to untreated skin.”
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