On June 21st Rodan + Fields Prescription for Change® Foundation hosts #RFGoNaked Day – the fast-growing viral charitable campaign that invites people to shed their foundation and post makeup-free selfies on social media for a cause.
For every selfie posted using #RFGoNaked, Rodan + Fields will donate $1* to the company’s non-profit Prescription for Change® Foundation to serve youth with life-changing empowerment programs where they live. The 24-hour viral event empowers people to support a good cause while encouraging self-esteem and confidence.
Now in its fourth year, #RFGoNaked Day has more than doubled in participation each year. The campaign has grown exponentially with 15,000 participants in 2014 and 92,000 in 2015. Last year, more than 261,000 makeup-free selfies as well as additional donations helped raise $360,356 for youth nationwide. The results have provided funding for an international school and three new buildOn U.S. program locations in Chicago, Boston and New York, which empower urban youth to transform their neighborhoods through intensive community service. Each location includes two dedicated buildOn staff members and a designated space serving 150 students a week.