Three is the magic number for Youngevity. They have unveiled a new corporate logo and reinterpreted their model as a hybrid of three things: direct selling, e-commerce and social selling. They call it an omni-direct lifestyle company. The new logo symbolizes these three pillars and three pillars of the company’s focus: better living through health and wellness, multiple brands that support that objective and technology that delivers them to people.
People are looking for a personalized, technologically welcoming experience that leverages the new gig economy.
CEO Steve Wallick
CEO Steve Wallick who is also the cofounder says “with omni-direct we offer the Youngevity consumer and selling community true flexibility in their interactions and transactions with the company. People are looking for a personalized, technologically welcoming experience that leverages the new gig economy. And Youngevity offers a gig with passion, personality and community.”
Youngevity’s assortment of brands represent the six top-selling consumer goods categories: health/nutrition, home/family, food/beverage, spa/beauty, apparel/jewelry, and innovative services. In 2016, industry-wide, these categories combined represented billions of dollars in global consumer spending.
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